You may have the best product or service in the world and the most committed and capable team imaginable; or you may be a star performer at the top of your game… but it can all come crashing down if you can’t communicate effectively between yourselves or to your customers.That’s why it’s imperative us business owners first set the standard for how we communicate internally and externally, then ensure everyone - from fellow owners / directors down - maintains those standards.The question is: how … [Read more...] about The guiding principles of effective communication
Understand your business
"The most important thing in business – indeed in life – is to understand your purpose."So said our first business coach, who urged me and my fellow founder, Robert Hadded, to document our business ‘purpose’ for The Practice – also called a mission statement.Now for two 24-year-old upstarts in their first year in business, it would have been easy to dismiss this as fluff. But we had our eyes on a bigger prize – building a business that transcended the two founders. We wanted a business that our … [Read more...] about The Power of Purpose
It was the cleaner’s first day on the job at Disneyland. But his frazzled boss didn’t have time to brief him or give him a uniform – or even a mop! He only had time to tell him the mantra at Disneyland: “Make People Happy.”So the uniform-less and mop-less cleaner headed out to start work. He soon came across a crying boy and upset mother. The boy had spilled his milkshake and it had gone everywhere. He had no cleaning tools to do his job, but with “Make People Happy” ringing in his hears, he … [Read more...] about WHY are you so special?